LASO Transportes is proud to announce its sponsorship of Maria Luís Gameiro, the first Portuguese woman in 16 years to compete in the iconic Dakar Rally, the world’s most prestigious and challenging off-road event. This sponsorship reflects LASO’s commitment to overcoming challenges, supporting national talent, and promoting the spirit of achievement.
Maria Luís Gameiro’s participation in the 2025 Dakar Rally, scheduled to take place from January 3 to 17 in Saudi Arabia, represents a landmark achievement for off-road motorsports in Portugal. The last time a Portuguese woman competed in this iconic event was in 2009, with Elisabete Jacinto. Now, Maria Luís Gameiro, accompanied by José Marques, steps into the spotlight to compete in what is widely recognized as the toughest and most demanding off-road race in the world. Her participation is the realization of a lifelong dream and a significant milestone for gender equality in motorsports.
Over its 46-year history, the Dakar Rally has earned a reputation as one of the most challenging and prestigious events in the world, traversing deserts, mountains, and rugged terrains that push every competitor’s technical and physical limits. For Maria Luís Gameiro, who will join one of the world’s top teams, this debut promises to be filled with challenges. However, she will have the advantage of support from a team that includes some of the best technicians in the sport.
This sponsorship is more than just financial backing—it embodies LASO’s commitment to overcoming obstacles. “The Dakar is a test of perseverance, determination, and courage—values we share at LASO and see reflected in Maria Luís’ journey,” says LASO. “By sponsoring Maria Luís Gameiro, we are supporting more than an athlete; we are supporting a woman who exemplifies determination, bravery, and the ability to dream big. Just as in our work, where we tackle complex logistical challenges, we believe that the most important thing is to never give up and to keep overcoming obstacles, no matter how demanding they may be.”
Maria Luís Gameiro has been preparing intensely for the Dakar Rally, including her participation in the Rally of Morocco, one of the most significant preparatory competitions for Dakar. This event provided her with invaluable experience on arid terrains, sand, and rocky landscapes, as well as night stages and challenging conditions that have brought her closer to her ultimate goal.
LASO Transportes is proud to stand beside Maria Luís Gameiro on this historic journey and reaffirms its commitment to supporting those who, like us, are always ready to face the unknown and conquer new challenges.