LASO - Special Transport

At Your Service, We Are Prepared to Overcome Any Barrier

Interview | 11 Years LASO

2018-04-30

LASO

1. Can we say that, over the 11 years of LASO, the slogan "ULTRAPASSAMOS OBSTÁCULOS", represents the path of the Company?

PEDRO PEDROSA (PP): Yes. The path of LASO over the last 11 years has been pursued with the aim of growing in a structured and consolidated way. However, our activity is not easy and presents us with daily challenges. For this reason we understand that the path of our success has been marked by overcoming obstacles.

PAULO FRANCO (PF): The purpose of our dedication is to be able to respond to the constant increase of our clients' demands, to be at the forefront of our market and to do so, always, in a structured and consolidated manner.
This is how we achieved a position of excellence. We are today one of the 5 best companies in Europe.

2. Which Key Points do you think were the basis for this growth?

PP: We ourselves have been able to overcome our differences, based on mutual respect. With all our decisions we have tried to be as assertive as possible, always in support of the organization we created in 2007.
I must also emphasize the dedication of all those who accompany us on this journey and who are part of the company. We do not seek perfection, but rather the commitment and attitude of all to do well.

PF: The constant investment in the renewal of our fleet, the training of our employees, the general reorganization of the company helped the growth, increased the size of LASO and improved the business.

3. The LASO Fusion Process is already known. But the fact that it has remained to this day is clearly a demonstration of strength and confirms the assertiveness of this decision. Agree?

PP: Whenever there is a change, there are difficulties of adaptation. The companies had different management models and joining around 300 employees in a different process was not easy.
However, people have assimilated LASO's processes and vision to the market and this has helped us, with around 850 employees, to be in perfect harmony in a single company and strategy.

PF: The end result is proof that the path was well delineated and developed by all. We take the opportunity to congratulate all employees, in particular drivers. We can be even more assertive, attentive and fulfilling. There is room for growth and improvement. However, we are grateful for your commitment, the spirit of sacrifice and for being with us, the management, in order to overcome all obstacles and make LASO the best company in the market.

4. Do you agree that our customers are also to be congratulated?

PP: Obviously. When we achieve success, we achieve it together with our clients. When we meet our goals, it means that our customers also achieve it.
More than providing services, LASO seeks a partnership relationship with its customers. We want to be much more than just suppliers.

PF: LASO is a company that creates solutions, optimizes costs, presents the best service in the market. Our mission is clearly to exceed customer expectations.
The relationship we have with our clients is based on professionalism, the rigor of operations and the transparency of relations. We are very grateful to all those who trust in us. For all this, every LASO customer is in Congratulations today, too.

5. These 11 years have been marked by Growth. How do you view the Future?

PP: The last years have been rich in several initiatives, where I emphasize the increase and remodeling of the company's staff, the continuous bet on the training of employees, investment in foreign markets and the acquisition and modernization of fleet (regular processes). New facilities (COP), remodeling of maintenance areas in Casais da Serra and Cacia, internal reorganization of business areas and support departments and significant advances in the integration of employees. Technological innovation and commitment to the quality of service provided to our customers. Establishment of new branches in Valencia, Madrid, Morocco, Mozambique and Senegal.
PF: In the future we want to reinforce the positioning of the best company in providing transportation services, continuing the LASO brand recognition as a success factor associated with all those who entrust us with their trust: Customers, employees, suppliers and Friends.
All these bets are part of an ongoing, sustained and integrated process that aims to cement and consolidate LASO as a National and International benchmark.